That’s because the alcohol helped study participants access remote ideas, ideas that develop through association not linear analysis. In fact, linear reasoning can keep people focused on ideas they think are important but really aren’t.
For example, if Wiley asked you to tell her what word goes with the following: blue, cottage, Swiss. And you said, “cheese,” you’d be accessing your remote ideas, not linear ones. That is, you associated blue, cottage, and Swiss with cheese, a commendable and constructive thing to do.
Those who drank to 0.07 solved 40% more of the problems than their teetotaling counterparts. The drinkers finished their problems in 12 seconds while it took the non-drinkers 15.5 seconds.